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German Hessentag
The German Hessentag 2007 (a state fair visited by a million visitors each year) took place from June 01 - 10. This year it was hosted by Butzbach, a Hessian town near Frankfurt. Swatch was represented by an Instant Store at the fair, where people could see and buy the newest Swatch watches, and had the chance of winning a Swatch, a balloon ride or a Swatch beach towel. The special thing about the Swatches sold at the Hessentag is a label on the guarantee saying "Swatch Store Frankfurt Hessentag 2007".
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