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Instant Store concept
The newest Swatch store concept was introduced to the public on July 04, 2005, at the Montreux Jazz Festival (Switzerland). This fresh and innovative concept makes a flexible use at different places possible. The furniture are large components made of plastic and can be arranged like toy bricks. The concept is directed at young people and those who stayed young, and connects Swatch to music and the underground scene. Swiss artist pixelpunk made drawings for the store concept.
In addition to the new swatch store concept there will be the new swatch collection "Next".
The first "Instant Store" has been opened in Berlin, Germany, on July 09, 2005.
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