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2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
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2007
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The Mothersday Special 2007 is "My Beloved Mom" (LK281).
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2007
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This years Valentines Special is called "Feel my Love" (SUJK121).
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2007
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There are two new slogans: "global thinking" and "be swatch".
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2007
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The Chinese New Year Special 2007 for the Year of the Pig is the Jelly in Jelly "Be Lucky" (SUJK119).
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2006
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The "Diaphane one Turning Gold" (SVAZ100) is being launched at the end of the year.
The watch is based on the unique "Diaphane One",
and features a dark case and gold applications on the watch itself and on the clockwork.
The limitation is 100 pieces.
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2006
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Xmas Special 2006 is the Jelly in Jelly "Arctic Touch" (SUJZ100s), limited to 15.000 pcs. Also the second xmas collection is launched.
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2006
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The Swatch Art Special "Paint in Blue" (SUJZ101) is launched in a limitation of 3.333 pcs. This Special had been designed by the Blue Man Group at the Splashtival in Lugano.
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2006
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Swatch sponsors again the FIVB World Tour.
Two Swatches are launched, the
"Be part of it" (SKN109) and "Speed Game" (SUYN103) and Swatch the Club Events take place: at Gstaad, Paris and Klagenfurt.
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2006
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Swatch presented its second UN Special "Swatch Shake the World - No.19" on June 19. This watch is the first of a series of swatches, designed to make us aware of human rights. Nicolas G. Hayek himself presented the new Swatch to Kofi Annan.
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2006
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For the Fans of the Soccer World Championship 2006 in Germany Swatch releases 32 .beat Swatches showing the flags of the participating countries.
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2006
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On June 1, 2006, Swatch celebrates the 333 millionth Swatch and the launch of the new collection Jelly in Jelly with the Splashtival in Lugano, Switzerland. The Blue Man Group designs a Swatch Special.
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2006
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The Mothersday Special 2006 is called "Flower Wishes". A Skin Swatch, sold with two candles in a special packaging. In some countries there were different Give-Aways with the Mothersday Special.
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2007
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The new slogan is "be there at".
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2006
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The Valentins Special 2006 is the Lady Swatch "Shake your Heart", sold in a special packaging with a metal heart.
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2006
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Swatch is sponsor of the Olympic Games. Five Swatch Models are released for the Olympic Winter Games in Turin, Italy. Swatch the Club organizes a One-Day-Event in Turin for the Club Members.
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2006
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The Swatch Special "Gou Lai Fu" celebrates the Chinese Year of the Dog.
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2005
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The Xmas Special is called "Sparkling Night".
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2005
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The new Fun Boarder Collection is being presented to members of the press and Swatch the Club members at the Bürgenstock near Luzern, Switzerland. These location has been chosen to test the altitude measurement of the new watches. A Basejump from a helicopter by Géraldine Fasnacht (Swatch Pro Team Member) and the presence of Mr. Hayek sen. at the press conference were two of the highlights of the event.
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2005
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The "Stade de Suisse" is opened in Bern, Switzerland. Two Swatch Access Specials are the Admission Tickets for the Opening Shows on Saturday, July 30, and Sunday, July 31. Swatch The Club organizes one event for each day.
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2005
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The first "Instant Store" is opened in Berlin, Germany, on July 09.
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2005
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Swiss artist ZEP (Philippe Chappuis) designs for the 39th Montreux Jazz Festival the poster and a Swatch "Le chant the sirènes". During the Swatch the Club Event in Montreux there are two world premieres for the Club members: 1st The Fall/Winter collection is introduced, and 2nd during the "Instant Vibes" party at the Montreux Jazz Festival the new Swatch Store concept "Instant Store" is shown.
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2005
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Swatch is again sponsor of the Swatch-FIVB World Tour. The Beachvolleyball Games take place among others in Gstaat, Milan, Klagenfurt and Berlin (where the World Championship is played). Swatch the Club organizes two Events in Berlin - the G&P and the International Event.
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2005
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"World of Swatch" is an exhibition at the KaDeWe (Berlin) until July 02. Rare Swatches such as Keith Haring, Mimmo Paladino and Puff can be seen here. Swiss artist Matthias Winkler and Anastasia (MTV) create a Maxi Swatch, which is sold by auction. The money goes to the Berlin youth project "Farbambulanz".
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2005
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For the Lifeball in Vienna the Top Model Alek Wek created a unique Swatch Special, which was sold by auction on Ebay for charitable purpose. Proceeds amounted to approx. 4500 Euro.
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2005
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Mother´s Day Special "5 Petal Joy"
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2005
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Valentine´s Day Special "Candle Dinner"
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2005
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Launch of a Swatch Access Special for the 75st anniversary of the Lauberhorn Ski Running
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2005
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Swatch is the main sponsor of the "Swatch Alternative Fashion Week" in London, UK
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2004
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Xmas Special "Holly Joy"
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2004
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Swatch is the official Timekeeper of "New York New Year´s Eve", the Times Square Special is launched in the USA
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2004
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Launch of the Swatch "Lustro Bliss", a Swatch Skin with 174 genuine diamonds
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2004
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Swatch is the official timekeeper of the Olympic Games in Athens, Greece
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2004
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Swatch and Microsoft launch the Swatch Paparazzi in the USA
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2004
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Swatch Portugal launches the "Ursinhos" (Portuguese for little bear) Special, whose proceeds go to the Fundacao do Gil organisation, which takes care of children "in need of medical care" |
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2004
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Launch of the official watch of the European Football Championship in Portugal
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2004
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Launch of the Fun Scuba on Ibiza, Spain
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2004
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Launch of the St.Tropez Special in France
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2004
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The launch of the Swatch Touch "Bunnysutra" is a large success. Funny and provocative - a successful campaign.
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2004
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Two Swatch Specials are produced for the 75th birthday of the TINTIN cartoon (Tim & Struppi)
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2004
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Mother´s Day Special "Motherly"
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2004
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Valentine´s Day Special "Enigmatic Love"
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2003
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Xmas Special "Jingle Jangle"
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2003
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Swatch meats DADA - 2 DADA Swatches are designed, which contribute to the reconstruction of the "Cabaret Voltaire"
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2003
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Launch of the Swatch Touch line, "game, alarm, light and bi-timer"
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2003
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Swatch sponsors the FIVB World Tour. Two new Swatches are launched and many national and international events take place.
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2003
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Swatch & ICQ design two new Swatch models
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2003
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Swatch gets its first own stamp in Singapore
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2003
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Swatch and Phil Collins design two special Swatches and support the "little dreams foundation"
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2003
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Swatch opens a store in the Mystery Park in Interlaken, Switzerland, and designs three special Swatches for the Park
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2003
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Mother´s Day Special "Flower on you"
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2003
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Valentine´s Day Special "Aiming for your heart" |
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2002
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Xmas Special "Snowqueen"
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2002
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Halloween Special "Witch Party"
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2002
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Launch of the Swatch Turnover
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2002
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The preolympia Event "Kaleidoscope" takes place in Athens, Greece
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2002
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Swatch brings to life the 27th canton of Switzerland
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2002
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Launch of the "James Bond Collection"
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2002
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Opening of the exclusive Swatch Store "via della Spiga 1" in Milan, Italy
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2002
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Launch of the Swatch Diaphane line, the first transparent Ironys
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2002
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Launch of the Swatch Nabab
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2002
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Stephen Dean designs the Swatch Art Special "Coor on things"
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2002
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Mother´s Day Special "Flori d´amour"
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2002
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Valentine´s Day Special "Cupid´s Bow"
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2001
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Xmas Special "Plume de fete"
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2001
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Halloween Special "Mumia"
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2001
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The 2001 advertising slogan is "I want to be"
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2001
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Wristory, the Swatch auction at Sotheby´s. Participation was possible in selected Swatch Stores world-wide.
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2001
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The Swatch the Club Special "net invader" connects Swatch and the Internet
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2001
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"Traveling Vendôme" - a selection of the exclusive watches are sold outside of Paris, e.g. in Berlin, Vienna & Basel
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2001
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Launch of the Swatch Skin .beat
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2001
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Vivienne Westwood designs the "Flying Time" Collection
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2001
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Launch of the Swatch x-large
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2001
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Launch of the Swatch Skin Chrono
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2001
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The Swatch "Diaphane one" is a successful Special.
The watch has a revolving movement and makes two full turns each hour. It has a limitation of 2.222 pieces. 1999 watches have a diamond on the back, the other 223 watches have a sapphire, a diamond and a ruby (resembling the French Flag). These 223 watches are only sold at the Swatch Store "Place Vendôme" in Paris.
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2001
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Swatch starts "bijoux" - a jewelry collection
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2001
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Mother´s Day Special "Love Layers"
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2001
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Valentine´s Day Special "Amour Total" |
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2000
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Xmas Special "World Party"
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2000
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The 2000 advertising slogan is "don´t be too square"
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2000
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Halloween Special "Batsknights"
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2000
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Launch of the MoMa-Special (Museum of Modern Art in New York)
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2000
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Swatch is the official timekeeper at the Olympic Games in Sydney, Australia
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2000
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Opening of the exclusive Swatch Store "16 Place Vendôme" in Paris, France
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2000
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Launch of the Swatch Square
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2000
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Mother´s Day Special "Bouquet pour mamam"
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2000
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Valentine´s Day Special "Heartbeat´s" |
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1999
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Xmas Special "Mille Stelle"
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1999
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Halloween Special "Geisterstund"
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1999
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Renzo Piano designs the Art Special "Jelly piano"
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1999
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The Swatch .beat "Spacewalk" is produced on the occasion of the Swatch satellite .beatnik going into space
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1999
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More than 120,000 fans follow the launch of the Swatch .beat line live on the internet in a disco in Antwerp, Belgium
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1999
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About 100 Gold & Pioneer Members visit the head office of Swatch in Biel, Switzerland, on invitation of Swatch the Club
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1999
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Swatch sponsors the last Life ball of the century in Vienna, Austria
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1999
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Launch of the Empire State Building Swatch Special on July 4
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1999
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The Indian TV presenter Meghana Reddy becomes the Swatch ambassador in India
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1999
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Launch of the first Swatch .beat aluminium
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1999
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Swatch sponsors Swatch the Wave Tour - the Special .beat Cutback is launched
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1999
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The 16th Swatch Aloha Classics, the most famous Windsurf competition, is being held on the Hawaiian Island Maui
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1999
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Swatch is sponsor of the Boarder-X World Tour
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1999
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Swatch receives an award for the internet webpage www.swatch.com
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1999
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Swatch creates the Special "SOS Kinderdorf" to the 50th anniversary of SOS Kinderdörfer
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1999
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Launch of the "Euro - Converter", the first watch to convert currencies
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1999
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21 new Swatch the Club Gold members are chosen
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1999
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Mother´s Day Special "Dear Mum"
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1999
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Valentine´s Day Special "Time for Love"
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1998
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Xmas Special "Sparkling life"
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1998
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Launch of the first Halloween Special "happy nightmare"
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1998
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June 24: SMH becomes the Swatch Group
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1998
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Launch of the first Skin Special, Nuit Etoilée, set with 21 Wesselton diamonds
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1998
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Launch of Swatch Internet Time, based on the new Biel Meridian (BMT)
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1998
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Launch of the Swatch .beat
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1998
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16 new Gold members are announced
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1998
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250,000,000 Swatches have been produced since 1982!
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1998
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Mother´s Day Special "The Rose" and Mother in Law´s Day Special "Piquant"
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1998
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April 1: Nick Hayek Jr appointed President of Swatch Watch
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1998
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March 20: Nicolas G. Hayek sen. presents the Swatch Talk watch-phone at the CeBIT in Hanover, Germany
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1998
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Valentine´s Day Special "Love Bite"
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1998
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Spike Lee designs the Special "wake UP"
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1998
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Launch of the Swatch Irony Scuba 200
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1998
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Launch of the Official Watch of the EXPO´98 1998 World Fair in Lisbon, Portugal, Access Special "Adamastor", which supports a WWF project for the protection of the Bazaruto Archipelago in Mozambique
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1998
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Launch of the new Swatch Chrono Alarm line and the Autoquarz
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1997
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New Year is celebrated at the Prater in Vienna, Austria
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1997
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Xmas Special "Season´s Greetings"
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1997
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The 1997 Swatch advertising slogan is "time is what you make of it"
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1997
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Arnaldo Pomodoro designs the "Rotor", the first Swatch Irony Special
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1997
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On 21 March all 1600 Swatches of the Swatch Newseum were stolen on their way to Nicosia, Cyprus
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1997
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The "5th element" is the "ticket" to the Gala Dinner at the film festivals in Cannes
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1997
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Rudolf Moshammer designs the Special "Feathers"
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1997
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Midge Ure sings the Swatch Song "Breath"
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1997
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Launch of the Swatch Skin, the thinnest plastic watch of all times
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1997
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Jerome the Gnome becomes the Club mascot for 1997
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1997
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The Gold members of 1996 move up into the category "Pioneer" and make place for new Gold members
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1997
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Valentine´s Day Special "Pounding heart"
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1996
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Xmas Special "Light Tree"
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1996
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The 1996 Swatch advertising slogan is "Keep in shape"
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1996
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Swiss Astronaut Claude Nicollier goes into space wearing the "Access to Space"
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1996
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Swatch is the official timekeeper at the Olympic Games & the Paralympics in Atlanta, USA
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1996
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The Swatch Cordless Phone is presented at the CeBIT exhibition in Munich
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1996
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The "Swatch Collectors of Swatch" club becomes "Swatch the Club - all over the world"
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1996
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For the first time Swatch - the Club members are appointed as "Gold members"
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1996
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The Swiss organization SCOS honors the Swatch "Time Cut" with the
certificate of chronometer precision
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1996
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The 200,000,000 Swatch is produced
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1996
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Launch of the ACCESS Special "ACCESS to Salzburg"
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1996
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Launch of www.swatch.com
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1996
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Launch of the "Victory Ceremony Series", three Irony models in gold, silver and bronze
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1996
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Annie Leibovitz photographs athletes for "The Olympic Legends"
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1996
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Katarina Witt becomes the Swatch ambassador for the Olympic Games in Atlanta
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1996
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Valentine´s Day Special "Romeo & Juliet"
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1995
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Xmas Special "Magic Spell"
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1995
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"100 years of cinema" are celebrated with the Swatches "Eiga Shi" by Akira Kurosowa, "time to reflect" by Robert Altman and "Despiste" by Pedro Almodovar
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1995
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Launch of the Swatch Solar
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1995
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The very first Valentine´s Day Special "For your heart only"
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1995
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For its 50th anniversary the United Nations order a Swatch - the Special "UNlimited"
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1995
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The 1995 Swatch advertising slogan is "Swatch - the others just watch"
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1995
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Launch of the second Olympic Games Collection "For honour & glory"
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1995
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The "Perfect Timing", a Swatch Chronometer tested by the COSC, shows the countdown to Atlanta
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1995
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Launch of the Swatch Irony Chrono and Irony Scuba
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1995
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Launch of the Swatch Access as a new kind of ski pass in Laax, Switzerland |
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1994
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Xmas Special "Xmas bx Xtian Lax" by Christian Lacroix
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1994
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Launch of the Swatch Irony
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1994
| Two more Swatch Art Specials designed by Mimmo Rotella - "Bengala & Marilyn"
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1994
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There is a Swatch Special for 100th anniversary of the IOC - a portion of the proceeds go to the promotion of youth sport projects
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1994
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The official beginning of the Smart-project
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1994
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The first Swatch Easter Special - "Eggsdream"
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1993
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Xmas Special "Roi Soleil"
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1993
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Swatch part of the art - in Hong Kong artists are honored for their Swatch interpretations
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1993
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Launch of the Swatch MusiCall
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1993
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Vivienne Westwood designs the "Orb"
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1993
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Swatch is launched in China
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1993
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Launch of the AquaChrono
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1993
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Launch of the Special "Trésor Magique", the first Swatch with a platinum case |
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1992
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Xmas Special "Chandelier"
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1992
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The "Swatch Newseum" is touring the USA
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1992
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The 1992 Swatch advertising slogan is "keep in touch"
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1992
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Nicolas G. Hayek speaks in the General assembly hall of the United Nations in New York about the industries responsibility for the environment
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1992
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Launch of the Automatic Special "Time to move" at the Earth Summit in Rio de Janeiro, Brazil
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1992
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is the year of the 100,000,000 Swatch and a special Event "Swatch the World" in Zermatt, Switzerland
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1992
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Launch of the Swatch Art Special by Sam Francis
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1992
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The exhibition "Black box" comes to Berlin, Germany
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1992
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Vivienne Westwood designs her first Swatch - "Putti" |
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1991
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Xmas Special "Hocus Pocus" plus the Pop Xmas Special "Bottone"
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1991
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The 1991 advertising slogan is "be yourself, swatch yourself"
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1991
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Launch of the Swatch Automatic, the first self-winding Swatch
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1991
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Swatch Telecom launches the first Swatch the BEEP Pager
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1991
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Alfred Hofkunst designs the Swatch Art Special "Swatchetables" - Gu(h)rke, Bonju(H)r and Verdu(h)ra
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1991
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Swatch celebrates the 700th anniversary of Switzerland with four Art Specials called "The 5th national language"
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1991
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A "Mimo Paladino" is sold at the top price of CHF 56000 on a contemporary art auction at the gallery Rudolf Mangisch in Zurich, Switzerland |
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1990
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Xmas Special "Hollywood Dream"
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1990
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Launch of the Swatch Chrono
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1990
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Launch of the Swatch Scuba 200
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1990
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The "Swatch Collectors of Swatch club" is established
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1990
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Swatch at Sotheby´s auction in Milano, Italy. 99 Swatches are sold at very high prices. The Swatch becomes an art object, commanding higher and higher prices. |
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